Advertising in the French Pyrenees Ski Resorts This Winter: Saint-Lary, Loudenvielle and Luchon
Reach skiers and snowboarders in the French Pyrenees with a mobile billboard van. Onroad Media tours Saint-Lary-Soulan, Loudenvielle and Luchon from December to March.
Every winter, thousands of skiers, snowboarders and families head to the French Pyrenees. Saint-Lary-Soulan, Loudenvielle (Peyragudes) and Bagnères-de-Luchon (Luchon-Superbagnères) are some of the best-loved resorts in the range, and they fill up with British, French and Spanish visitors from December to March. For brands that sell to active, outdoor people, there are few better places to be seen.
This winter, Onroad Media's mobile billboard van leaves Cornwall and drives through central France to the Pyrenees. Its main base is Saint-Lary-Soulan, with a week or two at each of the best resorts along the range and regular runs between them.
Why advertise in the Pyrenees ski resorts?
- A captive audience: people on a ski holiday spend their days in the same villages, car parks and lift stations, so they see the van again and again.
- The right people: skiers and snowboarders buy outdoor clothing, equipment, drinks, snacks, travel and holidays.
- An international crowd: British, French and Spanish holidaymakers, so one advert reaches several markets.
- Less noise: Pyrenees resorts have far fewer billboards than the big Alpine resorts, so a bold van stands out.
How mobile billboard advertising works in a ski resort
The van parks at busy spots in each resort, such as village centres, ski station car parks and main roads into the valleys, and drives between resorts so your advert is seen on the road too. Each side of the van carries either one full-side advert or three smaller panels.
Every campaign is filmed. We share short-form video of the van, the snow and the resorts on TikTok, Instagram and Facebook throughout the season, so your brand is seen online as well as on the mountain.
Who should advertise on the van in the Pyrenees?
Ski and snowboard brands, outdoor clothing and equipment brands, drinks and snack brands, campervan and van hire companies, ski holiday operators, travel insurance and anyone who wants to reach people on a winter sports holiday in France.
Quick answers
- When is the van in the Pyrenees? From December to March, covering the main ski season.
- Which ski resorts does it visit? It is based in Saint-Lary-Soulan and spends time in Loudenvielle (Peyragudes), Luchon and other resorts across the French Pyrenees.
- How much does it cost? Panels start at £300 a month and a full side is £800 a month, plus VAT, with a three-month minimum. Winter sponsorship packages are also available.
- Can my advert be in French? Yes. We can print your advert in French, English or both.